Founded by Rhuigi Villaseñor in 2015, RHUDE is a design venture born out of Los Angeles, balancing luxury techniques with streetwear elements, showcased as ready-to-wear collections.

Widely recognized for newfound signature denim silhouettes, Who Decides War hones in on carefully crafted pieces, expert garment distressing, recycling, reworking, and multi-phase hand-dyeing, all with incomparable and meticulous attention to appliqué detailing. These key factors are what continue to set this creative team apart. As Who Decides War continues to grow exponentially, its in-house team retains the same grounded outlook and mission statement of instilling faith, culture, and a handmade touch into each garment created.